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Beyond the hype: 5 ways that big companies are using gamification

gigaom.com (1 year and 5 months ago)

Jan 27, 2013

Yes, gamification is trendy and overhyped, but that doesn't mean it's always ineffective. Gabe Zicherman, author of an upcoming book on the subject, looks at a few areas where companies are using gamifiation to find new efficiencies. full story

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