Near doubling of advertising revenue driven by surge in mobile adverts, according to industry tracker's report.
(1 month and 25 days ago)
IDC estimates that publishers such as Facebook, Pandora and Twitter now control a majority of mobile display ad spending at 52% in 2012 vs. 39% in 2011. It estimates that $1.7 billion was spent on mobile display ads compared to $0.7 billion in 2011.
(1 month and 13 days ago)
Twitter today updated its iOS and Android apps, as well as the mobile.twitter site the latest in months-long slew of mobile changes.
(2 months and 18 days ago)
SAN FRANCISCO (Reuters) - Twitter will generate nearly $1 billion in ad revenue next year due to a surge in mobile advertising on its Web microblogging service, according to a report released on Wednesday. Mobile ads will account for roughly half of Twitter's advertising revenue this year and will make up more than 60 percent of the company's ad revenue by 2015 according to...
(1 month and 26 days ago)
Social network users will see 15-second long video adverts in their news feed in the summer
(16 days ago)
Facebook finally decided to concentrate on mobile late last year, and its shares have recovered nicely from their post-IPO doldrums. To keep that momentum going, Facebook needs to prove that its mobile strategy is working.
(23 days ago)
by Larry Magid Facebook’s new “Home” family of Android apps and software offer a rich and engrossing experience for those who love Facebook, and it could help Facebook’s bottom line. But I worry that the new phone — along with the already ubiquitous mobile access to Facebook, Twitter, text messaging and email — will be one more incentive for people to pay less attention to...
(1 month and 13 days ago)
Tweeters have been organising their thoughts using hashtags for years. Now Mark Zuckerberg wants to bring them to his social networking siteAge: First used on Twitter in August, 2007. So five and a half.Appearance: #likethisAnd what exactly is a hashtag? Anything preceded by a #.As in? As in #nothelpful.That's not helpful. Yes, exactly. #smugCan we stay on topic please?...
(2 months and 7 days ago)
An IDC study has found sweeping changes in how mobile display advertisements are sold, with Facebook, Pandora and Twitter successfully wresting away control from advertising networks over the last year.Advertising networks, which sell online advertising for publishers, controlled the market for mobile display advertisements until 2012, according to IDC's report, released on...
(1 month and 12 days ago)
Facebook has muscled into mobile recently - today allegedly trying to buy Waze for up to $1 billion, and releasing an Facebook-style interface for Android called Home last month, which is nearing 1 million downloads. But Facebook's big challenge is the more nimble companies that were "born on mobile," who claim a better understanding of what mobile users want. One of them is...
(13 days ago)
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