Android is the best-perceived brand among the gay community, but iPhone is not far behind, according to a new survey. full story ![]()
NEW YORK (TheStreet) -- For small-business owners, it may seem like the battle is won once consumers know your name and understand your product -- but often the bigger challenge lies in inspiring consumers to interact with your brand.
morningjournal.com (2 months and 23 days ago)
Brand Finance CEO David Haigh discusses a study on the world's top 500 brands.
cnn.com (3 months and 4 days ago)
NEW YORK (TheStreet) -- For small-business owners, it may seem like the battle is won once consumers know your name and understand your product -- but often the bigger challenge lies in inspiring consumers to interact with your brand. Social media has proved a useful tool for conveying a company's voice and power, but it's not always easy knowing what to say. While it would...
thestreet.com (2 months and 25 days ago)

WASHINGTON — A government study says 20 percent of consumers had an error in a credit report issued by a major agency. The Federal Trade Commission study also says 5 percent of the consumers identified errors in their reports that could lead to them paying more for mortgages, auto loans or other financial products. The study looked at reports for 1,001 consumers issued by...
huffingtonpost.com (3 months and 12 days ago)
This article is by Robin Headlee, VP, Millward Brown Optimor. Speculation about Apple running out of juice - with its focus on small changes to big products and a perceived lack of innovation – continue to circulate and unsettle investors. However, Apple’s steady and continued growth in brand value cannot be ignored. In fact, Apple is the top-ranked technology brand in...
forbes.com (24 days ago)

Fill out a survey and get a free Android tablet? It's not quite that simple. The BBB warns this mailed offer is used to lure consumers into sales presentations for travel clubs or travel vouchers -- and even then, some consumers say, they can't get the tablet.
cleveland.com (24 days ago)

The Federal Trade Commission study also says 5 percent of the consumers identified errors in their reports that could lead to them paying more for mortgages, auto loans or other financial products.
cleveland.com (3 months and 12 days ago)
Filed under: Investing Discover Card Leads the Way in Customer Loyalty for the 17 thConsecutive Year Annual Independent Research on Top Brands Confirms Emotional Engagement is the Dominant Driver of Purchase Decisions and Brand Loyalty RIVERWOODS, Ill.--(BUSINESS WIRE)-- Discover card leads the credit card industry in customer brand loyalty for the 17th consecutive year,...
dailyfinance.com (1 month and 8 days ago)
Here’s a quote for you: “If you don’t have a handle on the emotional side of the engagement with your brand, you might as well spend your marketing budget on coupons.” Don't believe that? This year, in a study of nearly 600 products and services, found that many of those products and services, which consumers used to think of as ‘brands,’ are now regarded as comparable in...
forbes.com (29 days ago)

Plus US data shows Android back on top, Falcon Pro runs out of Twitter tokens, a cartoonist tests a Surface Pro, and moreA burst of 10 links for you to chew over, as picked by the Technology teamKantar Worldpanel: Android and Verizon back on top In US smartphone sales, Android at nearly 50% of sales >> TechCrunchAndroid, Kantar says, took 49.4% of smartphone sales, a...
guardian.co.uk (2 months and 28 days ago)
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