Coolness is, at its core, about impracticality. This is the logic behind convertible cars, cigarettes, and high heels; to worry about weather, health, and gravity is to be as uncool as a podiatrist or a mom. Cool people do not plan ahead; they trash hotel rooms and destroy their livers, ... More »
(3 months and 12 days ago)
I just came across the #Fitchthehomeless anti-campaign with a social message for Abercrombie & Fitch. The company's CEO, Mike Jeffries, recently admitted that the brand is going after the "cool" kids, after being accused about not carrying XL or higher sizes for women, while having XL and XXL for men. This adds to their policy of hiring only good-looking employees that...
(5 days ago)
Scientists have reportedly discovered a new species of swimmers off the coast of New Zealand.
(3 months and 11 days ago)
A team of Australian scientists in Canberra are celebrating a discovery that could potentially save more than 1 million lives every year.
(3 months and 6 days ago)
Apple is getting pushed around these days and its coolness factor seems to be fading. But John Abell says don't be too quick to count Apple out.
(3 months and 1 day ago)
Forget hair dye - scientists may have discovered a more permanent way to get rid of grays.
(15 days ago)
Scientists have discovered the first gene involved in typical migraines, which could lead to new and better treatments for the millions afflicted by pounding headaches.
(19 days ago)
A team of scientists including one Indian may have cracked the mystery of aging, according to a study published in the scientific journal 'Nature' on Wednesday.
(19 days ago)
Scientists discovered the Choctaw bass by accident when they were conducting a larger study of bass genetics
(13 days ago)
GENEVA -- It is one of the cosmos' most mysterious unsolved cases: dark matter. It is supposedly what holds the universe together. We can't see it, but scientists are pretty sure it's out there.
(1 month and 16 days ago)
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