So what is cool? Scientists discover the secret of coolness
For years experts have tried to work out what makes people cool - now two psychologists reckon they’ve discovered the secret... full story
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The 5 Strategies for Looking Cool When It Snows
Coolness is, at its core, about impracticality. This is the logic behind convertible cars, cigarettes, and high heels; to worry about weather, health, and gravity is to be as uncool as a podiatrist or a mom. Cool people do not plan ahead; they trash hotel rooms and destroy their livers, ... More »
nymag.com (3 months and 12 days ago)
Anastasia Roumelioti: Reflecting on A&F's CEO and #Fitchthehomeless Campaign
I just came across the #Fitchthehomeless anti-campaign with a social message for Abercrombie & Fitch. The company's CEO, Mike Jeffries, recently admitted that the brand is going after the "cool" kids, after being accused about not carrying XL or higher sizes for women, while having XL and XXL for men. This adds to their policy of hiring only good-looking employees that...
huffingtonpost.com (5 days ago)
Scientists Discover New Type Of Fish
Scientists have reportedly discovered a new species of swimmers off the coast of New Zealand.
palmbeachpost.com (3 months and 11 days ago)
Scientists discover malaria's 'Achilles heel'
A team of Australian scientists in Canberra are celebrating a discovery that could potentially save more than 1 million lives every year.
abc.net.au (3 months and 6 days ago)
Is Apple losing its cool?
Apple is getting pushed around these days and its coolness factor seems to be fading. But John Abell says don't be too quick to count Apple out.
cnn.com (3 months and 1 day ago)
Scientists discover potential cure for gray hair
Forget hair dye - scientists may have discovered a more permanent way to get rid of grays.
foxnews.com (15 days ago)
Scientists discover migraine gene
Scientists have discovered the first gene involved in typical migraines, which could lead to new and better treatments for the millions afflicted by pounding headaches.
telegraph.co.uk (19 days ago)
Scientists discover chemical that triggers aging
A team of scientists including one Indian may have cracked the mystery of aging, according to a study published in the scientific journal 'Nature' on Wednesday.
indiatimes.com (19 days ago)
Florida scientists discover new bass species
Scientists discovered the Choctaw bass by accident when they were conducting a larger study of bass genetics
cbsnews.com (13 days ago)
Scientists discover possible hint of dark matter
GENEVA -- It is one of the cosmos' most mysterious unsolved cases: dark matter. It is supposedly what holds the universe together. We can't see it, but scientists are pretty sure it's out there.
thehour.com (1 month and 16 days ago)
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