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Acxiom, the Quiet Giant of Consumer Database Marketing

nytimes.com (11 months and 8 days ago)

Jun 16, 2012

Few consumers may have heard of Acxiom, a database marketer. But it has amassed the world’s largest commercial data trove about them, analysts say. full story

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Acxiom and Facebook Improve Online Advertising Experience with Partner Categories

Filed under: Investing Acxiom and Facebook Improve Online Advertising Experience with Partner Categories Acxiom's interest and behavior data help ads be more relevant to actual consumer needs LITTLE ROCK, Ark.--(BUSINESS WIRE)-- Acxiom® (NAS: ACXM) , an enterprise data, analytics, and software-as-a-service company, and Facebook, today launched partner categories,...

dailyfinance.com (1 month and 13 days ago)

Demandbase nets $15M to build out its B2B marketing database and sell it better

The B2B marketing company will use a new round from Scale Venture Partners and Omniture to build out both its database and the sales and marketing troops to push it.

gigaom.com (1 month and 27 days ago)

SlideShare: The Quiet Giant Of Content Marketing

Marketers and advertisers the world over are constantly trying to find the "next big thing." The one thing that will allow them to stand out from the crowd. Back in the day of course it was TV, radio and direct mail or email for example. Then came the digital revolution and mobile marketing and social media marketing took center stage - and rightly so.

forbes.com (2 months and 26 days ago)

Acxiom Announces Audience Propensities™

Filed under: Investing Acxiom Announces Audience Propensities™ The essential purchase, media and lifestyle propensities tuned by industry NEW YORK--(BUSINESS WIRE)-- Acxiom® (NAS: ACXM) , an enterprise data, analytics and software-as-a-service company, today unveiled Audience Propensities™, a portfolio of over 3,000 statistically-validated propensities for 13 industries,...

dailyfinance.com (2 months and 19 days ago)

Acxiom posts fiscal quarter numbers

A release from Acxiom stated Wednesday afternoon that the company saw a 3.5 percent drop in revenue, compared to the prior-year period.

arkansasonline.com (8 days ago)

Actian buys Amazon database partner ParAccel

Analytic database vendor ParAccel has been acquired by a relatively quiet database company called Actian. ParAccel targets big data with its scale-out architecture, and it counts Amazon as both an investor and user.

gigaom.com (29 days ago)

Is Acxiom Working Hard Enough for You?

Filed under: Investing Margins matter. The more Acxiom (NAS: ACXM) keeps of each buck it earns in revenue, the more money it has to invest in growth, fund new strategic plans, or (gasp!) distribute to shareholders. Healthy margins often separate pretenders from the best stocks in the market. That's why we check up on margins at least once a quarter in this series. I'm...

dailyfinance.com (2 months and 12 days ago)

See what Maine hospitals charged

This database shows the costs at Maine hospitals for the 100 most common procedures billed to the Medicare system in 2011. For each procedure, the database shows what a hospital billed Medicare and what it actually received as a payment. Insurance companies negotiate with hospitals to set the cost of procedures for consumers with health insurance plans. Those costs may...

pressherald.com (12 days ago)

Job fair underway for Margaritaville Resort Casino

Managers are on site until 8 p.m. Among positions the new Bossier City venue is seeking to fill are casino hosts, Players Club supervisors and representatives, a database marketing manager and an electronic media marketing coordinator.

shreveporttimes.com (1 month and 19 days ago)

Everything We Know About What Data Brokers Know About You

Data companies are scooping up enormous amounts of information about almost every American. They sell information about whether you're pregnant or divorced or trying to lose weight, about how rich you are and what kinds of cars you have. Regulators and some in Congress have been taking a closer look at these so-called data brokers — and are beginning to push the companies...

huffingtonpost.com (2 months and 18 days ago)

Acxiom, the Quiet Giant of Consumer Database Marketing

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